Axiom enjoyed a memorable night celebrating the 53rd annual American Advertising Awards last Thursday, February 19th. During this year's award show, Axiom had 12 entries recognized by the Houston chapter of the American Advertising Federation (AAF), including four Gold ADDYs, three Silver Awards and five Citations of Excellence.
The AAF Awards ceremony was held in Union Station at Minute Maid Park, where over 50 Houston agencies and groups gathered to celebrate the year’s best work in the advertising industry. Axiom’s seven Gold and Silver award-winning projects are now eligible for district competition, where they will go head-to-head with entries from AAF chapters in Texas, Arkansas, Louisiana and Oklahoma.
Among Axiom’s Gold ADDYs, which recognize the highest level of creative excellence in the award show, include our brand awareness ad campaign for NEOS GeoSolutions, which highlighted the company’s innovative methods for data acquisition in subsurface ground resources. View our work for NEOS here.
Also recognized with a Gold ADDY was Axiom's integrated campaign for the Business Marketing Association’s Lantern Awards of Texas. Axiom created a call for entries poster which utilized augmented reality via mobile devices to launch a dynamic animation inviting viewers to the 2014 Lantern Awards show. To see the augmented reality animation, check out the video below.
Other notable awards include Axiom’s work for Memorial Park Conservancy and Art League Houston. To see the full list of award-winning pieces from the 2015 American Advertising Awards, check out the list below.
Axiom's 2015 AAF-Houston Chapter ADDY Awards (Client — Entry — Category):
NEOS — Print Advertising Campaign — Consumer Trade Publication 4 Color
Art League Houston — Havel Ruck Projects Catalogue — Brochure/Sales Kit
Memorial Park Conservancy— Annual Report — Collateral
BMA Houston Lantern Awards — Integrated Campaign — Campaign
The Houstonian Club — Hammerhead Cycling Jersey Kit — Direct Marketing Special Ad Apparel
Axiom Fire Station No. 6 Shirt — Apparel Category — Direct Marketing Specialty Item
BMA Houston Lantern Awards — Entry Poster — Self Promotion Marketing Club
Citation of Excellence:
NEOS — B-2-B Print Mailer — Direct Marketing
Gardner Denver — Augmented Reality Ad — Consumer or Trade Publication
OneSubsea — Counter Print Ad Campaign — Advertising and Promotion
AAF-Houston — 2014 ADDY Awards Entry Poster — Ad Club
BMA Houston — Augmented Reality Animation — Elements of Advertising
Axiom is honored by the American Advertising Federation’s recognition for our work and is looking forward to next year’s award show.